PAULINE GREVET 
Digital project manager.
Short facts about me
Managing people & organizing things.
Stefan Zweig's madness, metaphysical discussions, Soundcloud, laughing, excessiveness, coffee, sunny terraces, Paris, tattoos, contradiction, running, Almodovar, dancing.
Hi my name is Pauline Grevet. I'm a 28 year old digital project manager from Nice (France).
6 year experience in interactive agencies as project manager on major international accounts, mainly in the luxury sector. I enjoy working closely with colleagues of all disciplines - from Developers to Creative Directors and
clients of varying digital experience.
If you want to know more about me just further explore this page.
Thanks alot for visiting.
What I do
Some happy clients
Get to know where I've proven my skills
• Development of digital strategies and campaigns (websites, CRM, social media, display, apps, SEO optimization,...)
• Analyze clients’ needs and expectations to establish strategic recommendations and budget proposals.
• Management coordination of external service provider
• Budget and schedule creation, follow up and update
October 2014 - Current
• Account lead for Nespresso
• Supervising the realization of digital campaigns / social media activations / product launches
• International coordination for 53 countries ( France, United Kingdom, USA, Sweden, Brazil etc.)
• Monitoring of the coherence between the several country websites,
• Digital project management ( estimation selling, quality of deliverable and uploading)
• Management coordination of external service provider,
• Guidance of digital strategy,
• Creative propositions.
October 2012 - October 2014
• Account manager for L'Oréal Groupe
• Development of digital strategies and campaigns (websites, CRM, social media, display, apps, SEO optimization,...)
• KPI measurement, monitoring and campaigns analysis
• Budget and schedule creation, follow up and update
• Supervision of an assistant account executive, developers and web designers
September 2011 - October 2012
• Working on developing the brand visual identity
• Producting a Brand Book for Make Up For Ever, hand in hand with an agency
• Working on styling, concepts, set design, production and layouts (model shots and still life)
• Developping printed supports to communicate widely on the brand new image
• Managing the creation of a mood brand video
• Working hand in hand with the PR team to organize events
July 2010 - January 2011
• From scratch launched and established Faguo Shoes
• Creating a strong identity and imposing the Brand
• In charge of Fan acquisition, engagement rate and message reach.
• Working along with production team to implement Social Media and Viral processes
• Brainstorming, Benchmarking and Recommandations in everything related to Web, Social Media
September 2009 - March 2010
• Management of the press and blog requests, from France and International
• Development of the French and the International PR strategies
• Management of the brand events and development of the partnerships:
Press launches in Paris and abroad, blog events, exhibitions, fashionshows…etc.,
• Writing up press reviews, monthly and annual reports on Communication activities.
2009
Graduation October 2012
October 2007 - Graduation in July 2011
Projects I worked on
Nespresso
« Share you perfect shot on Instagram and be a part of the Ryder cup. Be creative. »
Main Objective : Build a community with a common strong theme and a specific hashtag
As Nespresso is the Official Coffee Supplier of the 2014 Ryder Cup, we built a social media activation in partnership with golfing legends like the Ryder Cup winning Captain José María Olazábal and Ryder Cup Ambassadors Marvin Humes and Jodie Kidd to launch a global search for the perfect golf trick.
Whether participants record themselves doing keepy uppy’s, demonstrate their juggling prowess, showcase their football freestyle skills or perform the longest putt in their office, Nespresso wants to see them all.
The competition is open to golf-enthusiasts and non-golfers alike – with the only rule for entry being that the trick must include a golf ball. Winners will receive a VIP trip to the prestigious tournament in September 2014. To enter, participants simply upload a short video of their ‘perfect shot’ golf trick on their Instagram and identify it using the #PERFECTSHOT hashtag.
To host the contest we developed a responsive website (tablet / mobile / desktop) and a Facebook tab on Nespresso Fan page. This site is multi-market and multi-language (53 countries).
Nespresso
On january 2014 Nespresso launched a new Grand Cru Pure Origin named Bukeela ka Ethiopia, I was in charge of the digital campaign realization for this product launch :
• Conception and creation of the website
• Front office development (html5)
• Responsive website (tablet / mobile)
• Sound Design
• Media campaign (banners / newsletters)
This site is multi-market and multi-language (53 countries) fully responsive, playable on all devices.
Dior
Conception and creation of an iPad application designed to train vendors to sell Dior products:
• Conception and creation of the Flash application
• Flash integration)
• Sound Design
Dior
March 2013
Private application
Nespresso
On september 2013 Nespresso launched two new Grand Crus named Kazaar and Dharkan, I was in charge of the digital campaign realization for this product launch :
• Conception and creation of the website
• Front office development (html5)
• Responsive website (tablet / mobile)
• Sound Design
• Media campaign (banners / newsletters)
This site is multi-market and multi-language (53 countries) fully responsive, playable on all devices.
Nespresso
On March 2014 Nespresso launched two Limited Editions Grands Crus named Cauca and Santander, I was in charge of the digital campaign realization for this product launch :
• Conception and creation of the website
• Front office development (html5)
• Responsive website (tablet / mobile)
• Sound Design
• Media campaign (banners / newsletters)
This site is multi-market and multi-language (53 countries) fully responsive, playable on all devices.
Nespresso
On May 2014 Nespresso launched a new Grand Cru named Fortissio Lungo, I was in charge of the digital campaign realization for this product launch :
• Conception and creation of the website
• Front office development (html5)
• Responsive website (tablet / mobile)
• Supervision of motion designers
• Sound Design
• Media campaign (banners / newsletters)
This site is multi-market and multi-language (53 countries) fully responsive, playable on all devices.
L'Oréal
As part of its sustainable development policy, L'Oréal wanted to create a site that resume in a few numbers and summarized its activities in 2012 in favor of sustainable development.
This site is fully responsive, playable on all devices.
Nespresso
Remember the most intense moments in your life...
« Share your #IntenseCoffee Moments with us and be a part of the next Nespresso movie. Be creative. Be intense.»
Main Objective : Build a community with a common strong theme and a specific hashtag.
As Nespresso launched Kazaar and Dharkan in September 2013 the two most intense Grands Crus of Nespresso range, we built a social media activation to launch a global search for the most intense moments.
The campaign is open to everyone with the only rule for entry being that people must face their inspiring moments and capture them. Best moments will be published on the website, to enter, participants simply upload a short video of their ‘intense moments’ on their Instagram and identify it using the #intensecoffee hashtag.
• Conception and creation of the website
• Front office development (html5)
• Development of the moderation interface
• Responsive website (tablet / mobile)
• Sound Design
• Media campaign (banners / newsletters)
This site is multi-market and multi-language (53 countries) fully responsive, playable on all devices.
Printemps
For Christmas 2012, the department store "Le PRINTEMPS" wanted to reach all the targets via a marketing strategy combining power and differentiation to maintain the leadership of the brand vs. competitors.
We customized the .COM website and created 3 sections to promote the partnership between le PRINTEMPS & Dior for Christmas.
We also developped an interactive catalog to display exclusive gift ideas.
Finally, to increase the engagement rate and fan acquisition we created a social media contest on Facebook to offer 30 luxury gifts during the Christmas period. During the period, Printemps acquired 10 000 new fans on their Facebook page.
• Conception and creation of the website
• Front office development (html5 & Flash)
• Responsive website (tablet / mobile)
• Sound Design
• Media campaign (banners / newsletters)
PRINTEMPS
Christmas 2012
No matter what. Just do it